AVGS BUSINESS & STARTUP COACHING
Your business idea will become a company.
Would you like to start your own business, bring a specific business idea to life, or professionally develop your existing business model? Through personalized one-on-one coaching, we’ll help you develop your project step by step—from the initial idea through the business plan, financing, and profitability analysis to marketing, sales, and implementation.
- 50 teaching units of one-on-one coaching
- Up to 100% eligible for funding under the AVGS
- Online from anywhere or in person at IEC
- Tailored to your specific startup project
YOUR COACH
Personal guidance with an entrepreneurial perspective.
Yasemin Şahin
Graduate in Applied Mathematics · Entrepreneur · Managing Director
A business idea can be inspiring—and yet still not be economically viable. Conversely, what start out as simple ideas can grow into very successful companies if the business model, positioning, financials, and execution are all on point.
That’s why my coaching isn’t just about filling out a business plan template with you. We treat your venture like a real business: Who are your customers? What exactly are you selling? Why should someone buy from you specifically? What prices do you need to charge? What costs will you incur? How much revenue do you need to generate? How will you finance the launch? How will you attract your first customers?
In the process, I’ll provide you not only with structure but also with an honest assessment. We’ll analyze, scrutinize, prioritize, and refine—until individual ideas come together to form a coherent business strategy.
“In the end, you shouldn’t just have a business plan. You should understand your own business.”
WHAT WE’RE DEVELOPING TOGETHER
From an idea to a viable business model.
Our business and startup coaching in Wuppertal helps you flesh out your business idea, develop a viable business model, and professionally prepare your business plan.
In one-on-one coaching sessions, we’ll work together on financing, profitability, marketing, and the next steps in your journey toward self-employment—either in person in Wuppertal or flexibly online.
Business Idea & Business Model
We'll evaluate your idea, refine the customer value, and use that to develop a clear proposal and a transparent business model.
Market & Positioning
We analyze your target audience, the competition, and the market. Together, we’ll answer the question: Why should customers buy from you specifically?
Business Plan
We develop a structured business plan that presents your project in a clear, realistic, and economically sound manner.
Numbers & Profitability
Prices, revenue, costs, liquidity, capital requirements, and profitability are all calculated in detail—so you can make decisions based on solid data.
Financing & Funding
We assess your capital needs as well as suitable financing and grant options, and prepare the relevant background information for discussions with financing partners.
Marketing & Sales
We develop your positioning, visibility, distribution channels, and a realistic strategy for attracting your first or next customers.
And then what? Implementation.
We translate the results into concrete priorities and next steps. After all, a business plan is only valuable if it leads to decisions and actions.
CONTENT OF THE COURSE (50 UE)
50 class periods. 1:1. Your startup project is the focus.
The measure covers 50 class sessions of one-on-one coaching. The Weighting the individual Modules directs itself according to your Projects, your Development Status and your individual Need for Support.
Module 1 · Self-Assessment and Business Idea Analysis
We’ll evaluate your professional and personal qualifications, motivation, goals, and business idea. Together, we’ll assess your strengths, opportunities, potential weaknesses, and specific areas for development.
Module 2 · Business Model & Strategy
We develop your company's offerings, customer value, target audiences, revenue model, market positioning, and strategic direction.
Module 3 · Business Plan & Financing
We'll help you structure your business plan and work out your capital requirements, investments, revenue projections, costs, liquidity, and profitability. We'll also explore relevant financing and grant opportunities.
Module 4 · Legal and Organizational Fundamentals
You’ll receive guidance on legal structure, business registration, taxes, insurance, contracts, and business organization. When individual legal or tax advice is needed, we’ll clearly explain the limits of our coaching and recommend the appropriate next step.
Module 5 · Marketing, Sales, and Digital Transformation
We are working on the brand, positioning, website, social media, digital tools, distribution channels, and concrete customer acquisition strategies. The goal is not just visibility, but a clear path from prospect to customer.
Module 6 · Implementation & Personal Development
Self-organization, time management, prioritization, confidence in decision-making, and an entrepreneurial mindset are just as much a part of starting a business as numbers and strategy. We’ll develop your personal implementation plan.
COST-EFFECTIVENESS AS A DIFFERENTIATOR
Your business idea needs numbers.
A Founding is not just an idea, a logo, and a social mediapresence. A Company must in the long term economically work. That is why look we together very exactly on the numbers behind your Projects.
- What prices are realistic and necessary?
- How much are your monthly fixed expenses?
- How much revenue do you need to make a living?
- How many customers or orders do you need for that?
- What initial investments are required?
- How is your liquidity shaping up?
- When will your business become self-sustaining?
WHO IS THIS COACHING FOR?
You want to start a business—but not on your own.
Coaching directs itself to People with specific Interest in Starting a Business as well as – depending on from the individual Eligibility – to People, the her self-employed Occupation strategic further develop would like to.
Important
You have to still don’t have to answers yet. Exactly that’s is coaching is there for exactlythat.
You have a business idea and would like to know, whether she is viable or not.
You would like to you independent do, do you know but yet not, such as you structured start should.
You are already on your business plan and do you professional support.
You need clarity regarding financing, prices, costs, and cost-effectiveness.
Are you are looking for support with positioning, marketing or customer acquisition.
You want to build your self-employment in a professional, realistic, and sustainable way.
COMMON QUESTIONS BEFORE STARTING A BUSINESS
Got a lot of questions on your mind? That's normal.
Is my idea really good enough?
Can I make enough money doing this?
How much startup capital do I need?
How do I write a compelling business plan?
What price can I charge?
How do I find my first customers?
What funding opportunities are there?
Which legal structure is generally best suited for my project?
So what do I actually need to do first?
AVGS & FUNDING
Professional startup coaching may be fully funded.
The IEC Business and Startup Coaching program is an approved program designed to prepare participants for self-employment in accordance with Section 45(1), first sentence, No. 4 of SGB III.
If the Employment Agency or the Job Center approves a corresponding activation and placement voucher (AVGS) for you, the coaching costs may be covered in full.
Don't have an AVGS yet?
Even then, you can still submit your business idea to us with no obligation. We'll discuss your plan with you and explain how the process works and what the next steps are regarding the AVGS.
METHODOLOGY & IMPLEMENTATION
Tailored to the individual, not a one-size-fits-all approach.
In our coaching sessions, we combine structured business analysis with personalized guidance and concrete implementation. Depending on the initial situation, we use, among other things, goal-setting and reflection methods such as the GROW model, business model analysis, market and competitive analysis, profitability calculations, business planning, and specific implementation tasks.
Empowerment, personal responsibility, diversity management, and the founder’s individual circumstances are all taken into account. The goal is not to make decisions for you, but to enable you to make well-informed business decisions on your own.
- GROW Model
- Business Model Analysis
- Profitability Analyses
- Business Planning
- Implementation Tasks
One-on-One Coaching
One-on-one meetings instead of group coaching.
Online, regardless of location
The coaching sessions can be conducted digitally via Microsoft Teams. Technically, this means participants can join from anywhere. However, AVGS funding is subject to the individual eligibility requirements in Germany.
In person at IEC
Upon request, coaching sessions can also be held in person at our modern, accessible facilities.
Flexible Scheduling
The dates will be arranged on an individual basis and tailored to your personal situation.
Technical Support
If required for participation, an IEC loaner unit can be provided.
Documentation
For digital events, the required documentation of participation and attendance is handled through the digital systems used.
ESPECIALLY FOR FEMALE ENTREPRENEURS
Your idea can be economically ambitious.
When it comes to startups in particular, it’s not just expertise and a good business idea that matter. Pricing, financing, negotiation, positioning, risk assessment, and confidence in one’s own business decisions are just as crucial.
That’s why, in our coaching sessions, we focus not only on your business model but also on your role as an entrepreneur: with a clear strategy, reliable figures, and decisions that align with your goals.
- Pricing
- Financing
- Negotiation
- Positioning
- Risk Assessment
- Trust
Our startup coaching program is, of course, open to both female and male founders alike.
HOW TO GET STARTED WITH COACHING
From the initial idea to the first coaching session.
Tell us about your idea
Fill out our short, no-obligation initial inquiry form. A completed business plan is not required.
We'll talk in person
We'll review your project and discuss your current situation, goals, and support needs.
We'll Explain AVGS & Start
If you don't have a voucher yet, we'll walk you through the necessary next steps. If you already have the AVGS, we'll coordinate the organizational details.
Your 1-on-1 coaching begins
We'll work with you to develop your startup plan—in a structured, personalized way, with clear deliverables.
YOUR NEXT STEP
Your idea is the starting point.
The next steps will determine what happens next.
If you have a business idea, you don’t need to know today what your company will look like in three years. But you can start asking the right questions today.
Tell us briefly what you have in mind. We’ll review the information you provide and get in touch with you personally to discuss your business idea and the next steps.
- Non-binding Initial Inquiry
- takes only a few minutes
Or by phone: 0202 261 58 770
Your Contact Person: Yasemin Şahin
FAQ - Start-up & business coaching (AVGS / §45 SGB III)
What is AVGS Startup Coaching?
An AVGS Startup Coaching is one funded Individual Counseling to Preparation one self-employed Occupation. In the IEC Coaching work you under among other things to Business Idea, Business Model, Business Plan, Financing, Cost-Effectiveness, Marketing, and Implementation.
Who is eligible to receive an AVGS for startup coaching?
Whether one AVGS approved will be can, decides the responsible Employment Agency or that Job Center in the respective Individual case. Coaching directs is aimed is aimed at people with a specific interest in starting a businesswho have individual funding requirements meet.
How much does the startup coaching program with AVGS cost?
In the case of a suitable and approved AVGS can the coaching costs be be covered be covered. Before Start check Let’s together the organizational requirements.
Can I apply even if I don't have an AVGS yet?
Yes. You you can present your business idea already without obligation with us discuss. We explain to you then, which next steps for the possible funding are are.
How long does the coaching last?
The measure covers 50 class sessions. The Scheduling is tailored arranged.
Is the coaching really one-on-one?
Yes. The coaching is as personal one-on-one support designed. Your specific startup project is at the focus.
Can the coaching sessions take place online?
Yes. The coaching can be done via Microsoft Teams from anywhere be conducted be. Alternatively , in-person appointments with IEC are.
Can I participate from abroad as well?
Technically , online coaching be conducted be conducted be conducted. Whether one AVGS-Promotion possible is, hangs however from the individual German Eligibility Requirements from. Self-Pay Coaching Sessions can separately requested will be.
What topics are covered in coaching?
Each according to Needs work we to Business Idea, Business Model, Market, Positioning, Business Plan, Financing, Cost-Effectiveness, legal and organizational Basics, Marketing, Sales, Digitization, Self-organization and Implementation.
Does IEC also help with the business plan?
Yes. The Business Plan is a key component of coaching. In this context consider let’s not just the text, but in particular the economic assumptions, planning and plausibility.
Will I receive legal or tax advice?
The coaching provides guidance toward legal and tax Basics for incorporation. One individual legal– or tax consulting provided authorized authorized professionals is thereby not replace.
Can IEC provide a device for online coaching?
If it is for the Participation required is and the organizational Prerequisites be available, can one IEC-Rental equipment provided will be.
AVGS Startup Coaching
Wuppertal & Online
